Adobe Nexus VR

Year: 2023

Scope: 3 months

Disciplines: Industrial Design, Brand Identity

A next-gen VR Headset for Adobe

The Adobe Nexus VR was a branding project aimed at designing a next-generation VR headset set to launch in 2026. Drawing inspiration from Adobe’s sleek and creative brand identity, I incorporated elements from their iconic triangular ‘A’ logo, reforming how headsets typically look with applying a geometric "filter" on the form. My goal was to be bold and have fun.

Designers seek to create and innovate, VR is the game-changer

The VR game is continuing to grow, and more and more VR is utilized for faster workflows. Using VR allows designers to prototype, visualize, and test experiences in an immersive way by bridging the gap between digital creation and real-world experience.

Adobe is known for bringing industry-leading tools to revolutionize designers, artists, and studios to create visual and digital experiences. Their branding is all about creativity, innovation, and digital transformation.

Visually, Adobe's brand is known for having bold colors, dynamic patterns, and sleek visuals.